Meet Sabrena Cross
By: Mixed Talk Media | November 30, 2021
Tell us about you.
As a savvy, multifaceted, well-rounded entrepreneur, with a readiness to assist you in living your best life Sabrena established Sabrena Cross Consulting which serves as the brand’s umbrella to her Professional Makeup Artistry business, Certified Lifestyle Coach business, Visual Fashion Stylist business, and Mentorship. Sabrena’s 25 plus years of experience, education, and wealth of knowledge were in part gained from her study of Psychology, multiple certifications, and her tenure at MAC Cosmetics, where she served as a Master Makeup Artist and manager. She also owned and managed her personal beauty salon. Sabrena is prominent in the beauty and fashion industry, along with her other business ventures. Not limited to such, she also applies her expertise to relationship cultivation and life advancement.
In an ever-evolving beauty and fashion industry, Sabrena serves as a Professional Makeup Artist and Stylist with a strong passion for enhancing beauty, creating fashion, and applying the artistry of cosmetics. Possessing a desire to make a total-person impact, Sabrena also serves as an Imagine Consultant and Beauty coach who executes a unisex approach of encouragement and coaching. As a companion to her empowering abilities, Sabrena is a Certified Lifestyle Strategist, Self-Discovery Life Coach, and Inspirational Speaker with a strong belief that life begins with self-love and authenticity. Transformation is encouraged by Sabrena in comparison to a caterpillar morphing into a colorful butterfly.
On the platform of stage productions, photography studios, television series, and social affairs, you will find the finished work of Sabrena’s makeup and fashion creations. Her work has been seen and featured on Bravo TV Network, The Kelly Clarkson Show, Ms. USA Pageant, many commercials, local networks, countless national platforms, magazines and so much more. Over the life of her career, Sabrena has had the opportunity to build a clientele base that includes, but is not limited to, brides, wedding parties, YouTube/social media influencers, Ms. Texas, male and female models, stage production cast members, musicians, actresses/actors, reality show stars, film, fashion shows, and celebrities. Sabrena has also been gifted the opportunity to through her Coaching practice a range to assist individuals in discovering their purpose and how to live their dreams through strategic vision building and self-awareness.
Having an extremely compassionate, selfless, and crafty mother, as well as a talented father who was an entrepreneurial craftsman, carpenter, and cowboy, there was no way Sabrena was going to escape her destiny of being a Creative.
Continuing in what she loves, Sabrena is the CEO of Sabrena Cross Consulting, Owner and CEO of ReTailored Love by Sabrena Boutique, Founder and owner of Butterfly Kiss by Sabrena Cosmetics, Founder of Butterfly Effect Foundation, Founder of Goal Digger Academy, and Founder of The Spotlight Project.
When did you start your business?
I started my career and business journey over 25 years ago as a licensed Cosmetologist doing hair and eventually evolved into makeup. 2021 marked 20 years as a self-taught Professional Makeup Artist and a little over 10 years serving as a Life Coach and Fashion Stylist.
What motivated you to start your entrepreneurial journey?
So many individuals have struggles we are unaware of, self-esteem issues that are layered under superficial things, destructive tendencies, lack of positive body positivity, traumas that are buried, or limited awareness of how to enhance one’s beauty or how to properly do so. We believe that everyone deserves to look their finest, regardless of their shape, size, color, or creed. Your wardrobe should inspire you, bring life and inspiration to your daily lifestyle. So, being able to assist in peeling back some of those layers and helping find the lost confidence, hope, or just simply looking in the mirror and feeling good about oneself is the motivation behind starting the company.
We need the details. Tell us more about your brand.
Sabrena Cross Consulting is the umbrella or Sabrena Cross Beauty (makeup), ReTailored Love by Sabrena (boutique), Bling with Sabrena (jewelry), Goal Digger Academy (coaching and mentoring), and personal shopping. We are one brand with multiple experiences. Our business embodies all things image and beauty. As a collective, we are a brand beyond beauty, centered and focused on body positivity, self-love, and self-care. Our company has been blessed to take on some really big projects and business deals. We change lives one makeover at a time. Just call us the self-esteem booster! Have you had your dose yet?
How does your brand stand out?
This brand/business stands out and is set apart because we are truly a “One Stop Shop…The Beautique”! Establishing a great relationship and connection with each client/customer is of great importance to us. It allows us to cater to the uniqueness of every client/customer. We pride ourselves on having the ability to make every customer/client feel like our number one priority because they are. Our goal is to always deliver first-class service!
How do you set new standards for your industry?
SC sets new standards by making an internal difference as well as an external one. So, we’re not in the business of masking flaws, we wish to help heal trauma, help embrace flaws, help see new possibilities, help explore your uniqueness, heighten confidence, give hope and so much more. For those who may not face certain struggles, we thrive off the push they provide us. When it comes to clothing, we strongly believe just because they sell it in your size, doesn’t mean it’s for you. We encourage our customers to focus on items that fit properly for their body type. Ultimately, we are more than just services; we offer an EXPERIENCE.
How can we support you?
-Makeup: The Beauty Look
-Styling: The push to step outside of your comfort zone
-Clothing: Our pieces are known for their uniqueness
-Coaching: Our Goal Digger Academy
-Cosmetics: Our Velvet Lippies (they are amazing)
What do you love the most about working with your clients/customers?
The absolute best part about working with our clients is the energy, joy, and positive vibrations that each client/customer exudes from our services or products. We love tapping into individuality and pushing the boundaries of one’s comfort zone!
Aside from products or provided services, what intangible things do you hope your clients gain?
-Recognizes one’s true beauty
-Self Esteem boost
Sabrena is in Mixed Talk Magazine Vol. 2
Click Cover to Read | Page 8
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